Great News in July 2011: "Client Sales Up 31%"

In the week of July 4th 2011, I did a very personalized and unscientific poll among many of my retail and service-providing clients. Being that we host many business and service types on our Home and Lifestyle TV show, we work with a great deal.

After calling and polling over 25 omni clients, the question was simple and answers clear. The average percentage that our current advertising clients stated regarding profit margin at July, 2011 versus July 2010 was a very happy 31% increase in sales.

In fact, the majority of increase weighed heavy on the retail side, slightly higher than the service providing side. Both very healthy gains made over a one year period - bringing smiles back to both sides of the marketing world.

This information reflects national and regional clients in the Dallas-Fort Worth Market only in the week of July 4, 2011.

Question: are other non-omni businesses experiencing similar increases? Or is it our effective tactics that have made the difference? Or both perhaps? I would venture to guess a bit of both.

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