Has the World Gone Viral?
Buzzwords like "Viral Marketing" and "Social Networking" have found themselves taking up an enormous amount of time in our simple conversations, production meetings and strategic media plan sessions with omni clients. Quickly, they call social networking "Viral Media" because it is a message hopefully found interesting enough to spread from friend to friend through social outlets like facebook and twitter. For instance, I see an amazing video produced in New Zealand uploaded to youtube, and I want my videographer friends to view it. So with a few clicks (if not one) it is embedded into my facebook profile and all my facebook friends can choose to view it. Here is why the "face" of advertising has changed completely. I simply can not tell you how many times I have left a client meeting unable to answer the question, "Well... how do we know EXACTLY how many viewers REALLY watched our video or READ our print ads?" With the advent of soci...