Entertaining and Educating for the Sale
If one realizes it or not, they are being sold (or branded) by companies in exchange for a quick chuckle, a piece of advice or education, or perhaps an exciting jolt from a music-pumping montage. Regardless of the message and delivery - advertising has changed ENTIRELY. Gone are the days of touting how great your business is or what you offer. Entertaining and educating in exchange for a viewers time is now required for all brands I currently work with. The only exception that quickly comes to mind is the use of heavy message saturation when a budget allows. This leads me back to a very important starting place: Intellectual Property. The ideas and/or concepts created and shaped for a campaign are usually the most important, yet most overlooked points. We pride ourselves in creating unique conceptual design that successfully employs the use of the brand message at hand. Have you ever viewed a funny or unique commercial concept that was just that, but realistically could have wor