Has the World Gone Viral?
Buzzwords like "Viral Marketing" and "Social Networking" have found themselves taking up an enormous amount of time in our simple conversations, production meetings and strategic media plan sessions with omni clients. Quickly, they call social networking "Viral Media" because it is a message hopefully found interesting enough to spread from friend to friend through social outlets like facebook and twitter. For instance, I see an amazing video produced in New Zealand uploaded to youtube, and I want my videographer friends to view it. So with a few clicks (if not one) it is embedded into my facebook profile and all my facebook friends can choose to view it.
Here is why the "face" of advertising has changed completely. I simply can not tell you how many times I have left a client meeting unable to answer the question, "Well... how do we know EXACTLY how many viewers REALLY watched our video or READ our print ads?" With the advent of social/viral media, a backbone to these features are statistic tracking. For instance, omni visual produced a destination video package for the city of Southlake, Texas. Over a single year's time, we were able to view important data such as: it had been downloaded and viewed a) 80,000+ times, that out of these viewers, b) they had been watched in 34 different countries around the world, b) and also at what point in the video they lost interest or not by clicking away from the video. Now I employ you, bring me another method to track target specifics like that based on factually gathered information rather than assumptions using a math formula.
Yes, technology has again quickened the heartbeat of society - and advertising departments of companies large and small are able to now find "true" answers for their effort. Its a fabulous thing by the way - receiving recognition justified numerically in fore-mentioned media planning meetings.
Omni created a television segment for Gaylord Texan Resort for our popular Home and Lifestyle TV show in Dallas airing on NBC5. We took this entertaining 5 minutes featuring one of their main events each year called "SummerFest," and sponsored it alongside many other summer attractions found on youtube and facebook. For mere cents on the dollar - we were popping up next to everything people pulled up for summer entertainment in Dallas from amusement parks, local water parks and even travel discount offers. Due to these techniques being of proprietary nature, I can not expand further, but the campaign proved an overwhelming increase over years prior.
One last thing, being that viral and social networking outlets are generally inexpensive to FREE, this new fabulous trend has opened the door for smaller companies with little to no advertising, and has re-leveled the playing field somewhat against companies spending millions. But most importantly, as mentioned before, the message being a video, a photo, an offer, a recommendation – need to be fun or interesting enough to have people share it with their friends. And large companies are actually spending millions of their budget in creating content people will, well..."enjoy." All with the intention of eventually creating a relationship with the consumer in exchange for a chuckle or a wow.
This blog is another example of social media, and while I quickly told these stories in a few paragraphs - you accidentally learned about Southlake Texas, NBC5, Home and Lifestyle TV, Gaylord Texan Resort and their annual "SummerFest" event.
Related topics coming up: what to tweet and why? and how to sponsor an ad message on social networking sites.
Here is why the "face" of advertising has changed completely. I simply can not tell you how many times I have left a client meeting unable to answer the question, "Well... how do we know EXACTLY how many viewers REALLY watched our video or READ our print ads?" With the advent of social/viral media, a backbone to these features are statistic tracking. For instance, omni visual produced a destination video package for the city of Southlake, Texas. Over a single year's time, we were able to view important data such as: it had been downloaded and viewed a) 80,000+ times, that out of these viewers, b) they had been watched in 34 different countries around the world, b) and also at what point in the video they lost interest or not by clicking away from the video. Now I employ you, bring me another method to track target specifics like that based on factually gathered information rather than assumptions using a math formula.
Yes, technology has again quickened the heartbeat of society - and advertising departments of companies large and small are able to now find "true" answers for their effort. Its a fabulous thing by the way - receiving recognition justified numerically in fore-mentioned media planning meetings.
Omni created a television segment for Gaylord Texan Resort for our popular Home and Lifestyle TV show in Dallas airing on NBC5. We took this entertaining 5 minutes featuring one of their main events each year called "SummerFest," and sponsored it alongside many other summer attractions found on youtube and facebook. For mere cents on the dollar - we were popping up next to everything people pulled up for summer entertainment in Dallas from amusement parks, local water parks and even travel discount offers. Due to these techniques being of proprietary nature, I can not expand further, but the campaign proved an overwhelming increase over years prior.
One last thing, being that viral and social networking outlets are generally inexpensive to FREE, this new fabulous trend has opened the door for smaller companies with little to no advertising, and has re-leveled the playing field somewhat against companies spending millions. But most importantly, as mentioned before, the message being a video, a photo, an offer, a recommendation – need to be fun or interesting enough to have people share it with their friends. And large companies are actually spending millions of their budget in creating content people will, well..."enjoy." All with the intention of eventually creating a relationship with the consumer in exchange for a chuckle or a wow.
This blog is another example of social media, and while I quickly told these stories in a few paragraphs - you accidentally learned about Southlake Texas, NBC5, Home and Lifestyle TV, Gaylord Texan Resort and their annual "SummerFest" event.
Related topics coming up: what to tweet and why? and how to sponsor an ad message on social networking sites.
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