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Entertaining and Educating for the Sale

If one realizes it or not, they are being sold (or branded) by companies in exchange for a quick chuckle, a piece of advice or education, or perhaps an exciting jolt from a music-pumping montage. Regardless of the message and delivery - advertising has changed ENTIRELY. Gone are the days of touting how great your business is or what you offer. Entertaining and educating in exchange for a viewers time is now required for all brands I currently work with. The only exception that quickly comes to mind is the use of heavy message saturation when a budget allows. This leads me back to a very important starting place: Intellectual Property. The ideas and/or concepts created and shaped for a campaign are usually the most important, yet most overlooked points. We pride ourselves in creating unique conceptual design that successfully employs the use of the brand message at hand. Have you ever viewed a funny or unique commercial concept that was just that, but realistically could have wor
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The BIG Difference: Branding VS. Production Companies

Tunnel vision can be incredibly limiting. I had a client offer why they would :"never even consider using another company" - based on items I think of from time to time, but never focus on.  The largest reason omni clients are devoted customers is largely due to the fact omni is far more than a "production company," but a "branding agency" using many creative tools together in creating high end appeal. The difference means that when many production companies and producers create a project, they bring the video/editing/producing component ONLY to the table - leaving many holes in a campaign's needs.  Omni features full service creative, not stopping at only video production - but include the following: • Delivery methods to TV stations, viral and social media outlets. Already having many outlets and relationships with local and national news groups, publications and tv networks, as well as Home and Lifestyle TV, allows omni clients existing paths for th
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Great News in July 2011: "Client Sales Up 31%"

In the week of July 4th 2011, I did a very personalized and unscientific poll among many of my retail and service-providing clients. Being that we host many business and service types on our Home and Lifestyle TV show, we work with a great deal. After calling and polling over 25 omni clients, the question was simple and answers clear. The average percentage that our current advertising clients stated regarding profit margin at July, 2011 versus July 2010 was a very happy 31% increase in sales. In fact, the majority of increase weighed heavy on the retail side, slightly higher than the service providing side. Both very healthy gains made over a one year period - bringing smiles back to both sides of the marketing world. This information reflects national and regional clients in the Dallas-Fort Worth Market only in the week of July 4, 2011. Question: are other non-omni businesses experiencing similar increases? Or is it our effective tactics that have made the difference? Or both pe
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Shoot, then Ask Questions

Omni produces a weekend magazine type of tv program called "Home and Lifestyle tv." I would say about 80% of our featured guests of the show turn around after a successful airing, and ask the question, "can we use that footage to edit a commercial?" Or "can we use the footage for a video press package or b-roll usage?" well the answer is Abso-freaking-lutely! When we shoot a featured guest segment on our show, we often take the footage and build MANY video pieces such as Video On Demand to air on cable networks, tv commercials for cable and network tv, and customized long form videos used for in house use, business to business sales tools, as well as popular web streaming on YouTube, vimeo and facebook. We use the saying often at omni: "shoot once, use everywhere." in fact, many of client referrals approach us saying we had them at "shoot once" because they have experienced the sticker shock of production companies or ad agencies char
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Has the World Gone Viral?

Buzzwords like "Viral Marketing" and "Social Networking" have found themselves taking up an enormous amount of time in our simple conversations, production meetings and strategic media plan sessions with omni clients. Quickly, they call social networking "Viral Media" because it is a message hopefully found interesting enough to spread from friend to friend through social outlets like facebook and twitter. For instance, I see an amazing video produced in New Zealand uploaded to youtube, and I want my videographer friends to view it. So with a few clicks (if not one) it is embedded into my facebook profile and all my facebook friends can choose to view it. Here is why the "face" of advertising has changed completely. I simply can not tell you how many times I have left a client meeting unable to answer the question, "Well... how do we know EXACTLY how many viewers REALLY watched our video or READ our print ads?" With the advent of soci
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Why This? Why Now?

Omni visual was creating ad campaigns and environmental graphics before the internet was the web, before "interactive" required a mouse to do so, and even before "brand recognition" was largely recognized. Looking back I would say, we have painstakingly designed and re-crafted our website at least 8 times. So "Why This? Why Now?" does Omni bring about such a simple design? For that reason... simplicity. I should probably call it "duplicity" as the site looks simple to the eyes, but is actually quite dynamic. Often times we explain to our clients the iceberg theory. The one that explains a website is much like one, having a small portion actually being seen, but a much more profound portion beneath the surface. These days, building a great looking web site is only the beginning. All of the external links pointing back to a site have replaced simple techniques such as making sure a site has the right keywords and alt tags. Just as the interne
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