The BIG Difference: Branding VS. Production Companies

Tunnel vision can be incredibly limiting. I had a client offer why they would :"never even consider using another company" - based on items I think of from time to time, but never focus on. 

The largest reason omni clients are devoted customers is largely due to the fact omni is far more than a "production company," but a "branding agency" using many creative tools together in creating high end appeal.

The difference means that when many production companies and producers create a project, they bring the video/editing/producing component ONLY to the table - leaving many holes in a campaign's needs. 

Omni features full service creative, not stopping at only video production - but include the following:

• Delivery methods to TV stations, viral and social media outlets. Already having many outlets and relationships with local and national news groups, publications and tv networks, as well as Home and Lifestyle TV, allows omni clients existing paths for their projects.

• Still photography while on set, which creates a "seamless" campaign whereas the video assets match the still images and print/web messages exactly. It is great to deliver HD video and photography to clients and watch them grin from ear to ear when the reality hits them: "My hard work will look amazing because it all fits cohesively together."

• Graphic Design professionalism is added to every project TV, web, or print, where most video producers know little or nothing about layout, design within a project. Omni is well armed with motion graphics, animation and other design-heavy talents when producing.

• Flexibility is another valuable asset omni offers its clients, using multi-platform trained creatives to accomplish high end goals. Omni believes strongly in training everyone ALL SIDES to creative skill sets. Not "compartmentalizing" everything helps they wheels turn smoothly.

Conclusion:

I have to admit, I am truly glad that while refining my creative skills in college - I didn't listen to the instructors when they recommended "stay with one skill set only, and market that." If that were the case, I guess I would be head of a department somewhere, rather than owning a successful business. I am equally appreciative that our clients recognize these differences enough to explain them back to me.