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Omni produces a weekend magazine type of tv program called "Home and Lifestyle tv." I would say about 80% of our featured guests of the show turn around after a successful airing, and ask the question, "can we use that footage to edit a commercial?" Or "can we use the footage for a video press package or b-roll usage?" well the answer is Abso-freaking-lutely! When we shoot a featured guest segment on our show, we often take the footage and build MANY video pieces such as Video On Demand to air on cable networks, tv commercials for cable and network tv, and customized long form videos used for in house use, business to business sales tools, as well as popular web streaming on YouTube, vimeo and facebook. We use the saying often at omni: "shoot once, use everywhere." in fact, many of client referrals approach us saying we had them at "shoot once" because they have experienced the sticker shock of production companies or ad agencies char

Buzzwords like "Viral Marketing" and "Social Networking" have found themselves taking up an enormous amount of time in our simple conversations, production meetings and strategic media plan sessions with omni clients. Quickly, they call social networking "Viral Media" because it is a message hopefully found interesting enough to spread from friend to friend through social outlets like facebook and twitter. For instance, I see an amazing video produced in New Zealand uploaded to youtube, and I want my videographer friends to view it. So with a few clicks (if not one) it is embedded into my facebook profile and all my facebook friends can choose to view it. Here is why the "face" of advertising has changed completely. I simply can not tell you how many times I have left a client meeting unable to answer the question, "Well... how do we know EXACTLY how many viewers REALLY watched our video or READ our print ads?" With the advent of soci

Omni visual was creating ad campaigns and environmental graphics before the internet was the web, before "interactive" required a mouse to do so, and even before "brand recognition" was largely recognized. Looking back I would say, we have painstakingly designed and re-crafted our website at least 8 times. So "Why This? Why Now?" does Omni bring about such a simple design? For that reason... simplicity. I should probably call it "duplicity" as the site looks simple to the eyes, but is actually quite dynamic. Often times we explain to our clients the iceberg theory. The one that explains a website is much like one, having a small portion actually being seen, but a much more profound portion beneath the surface. These days, building a great looking web site is only the beginning. All of the external links pointing back to a site have replaced simple techniques such as making sure a site has the right keywords and alt tags. Just as the interne